The oil crisis of the late 1970s, market liberalisation and the end of protectionism made refocusing necessary and the company set its sights on new challenges. The constant increase in imports required a new strategy to foster export, and in the 1980s and 1990s the firm worked in two directions: the Chilean designer Guillermo Capdevila was recruited to create top-class, low-priced office equipment based on the use of ABS plastic as a raw material, and a new range of excellent quality products with new finishes such as 23.4 karat gold began to be produced, to cater for the top-of-the-range stationery and giftware sector.
Production processes were consequently improved, with automatic electroplating lines guaranteeing similar finishes to those obtained in the jewellery industry.
Today El Casco’s products are sold in over forty countries and can be found in the best stationery shops, top-class writing boutiques and at luxury article distributors all over the world. Our practical, elegant items can be found in the offices of Heads of State and top-level professionals in many different countries.
In late 2010 the company moved to a state-of-the-art factory in Elgeta in the Spanish Basque Country, where its production processes have been optimised with a view to further improving its products, maintaining their legendary mechanical reliability and impeccable design. They continue to be entirely manufactured in Spain.